The Strategic Issues, Business Plan and Implementation from Situational and Industry Analysis: A Discussion on a Specific Case

A business strategy is the focal point of the business practices and competitive strategies in the operational management. It is used to strike out a market position, conduct operations, attract customers, compete and achieve organizational objective. Thus, whether a company wins or loses in the marketplace, it is directly attributable to the calibers of a company’s strategy and the proficiency with which the strategy is implemented and executed. This paper attempts to analyse the overall situation of an accountant company in the wine industry known as Moss Adams whose company is facing the problems with strategy and execution in the specific market place of the northern California. To critically analyse this, a number of process involve; First, the use of the situational analysis and SWOT. Then, the Porter’s Five Forces model is also used to illustrate the nature of accounting industry of wineries businesses before strategic issues for Moss Adams’s company will be discussed in relation to the crafting alternative business solutions and predicting the outcomes of the plan.